It is possible that Apple will change the name of the soon-to-be-released iPhone 13 to something else due to concerns about poor sales.
The identity of Apple’s next iPhone will remain a mystery until the tech giant’s rumored September event. Will it be known as the iPhone 12S? What about the iPhone 13? Nobody will know for certain until Apple unveils the smartphone this fall. However, there is some speculation about the new iPhone’s name in the rumor mill.
A July report appears to support the idea that Apple will stick to a sequential naming convention, despite other rumors that it will skip the number 13 entirely or wait until next year. According to Taiwanese publication Economic Daily News, which cites supply chain sources, Apple will stick to tradition and use the iPhone 13 in its 2021 lineup. According to reports, Apple will offer Mini, Pro, and Pro Max versions of the iPhone 13, similar to the iPhone 12 lineup.
Previous rumors suggested that the iPhone 13 may not be Apple’s preferred name, with the iPhone 12S expected to be the front-runner for this year’s series. According to a Bloomberg report citing Apple engineers, only minor upgrades are planned for the upcoming lineup, which will most likely be a “S” version of the iPhone 12. Jon Prosser, a frequent leaker, also hinted at an iPhone 12S. Apple has previously used this naming scheme with the 2015 iPhone 6S, which replaced the 2014 iPhone 6, and again with the 2018 iPhone XS, which is a follow-up to the 2017 iPhone X. According to another report, Apple will skip ahead to the iPhone 14 in 2022, dropping the term “iPhone 13” entirely from its nomenclature.
However, until Apple’s big event in the fall, there’s no telling what name it’ll go by, and the latest rumors don’t necessarily provide more clarity. Here are some of the reasons why it may deviate from traditional naming conventions.
It’s no secret that the number 13 is associated with bad luck, and this has real-world consequences. Just ask the property developers who omit the 13th floor from their high-rises, the thousands of couples who avoid marrying on the 13th, or the psychologists who treat patients suffering from triskaidekaphobia, or a fear of the number 13.
Apple is aware that this unfavorable perception may deter customers from purchasing an iPhone 13. According to an online survey of 3,000 Apple users conducted in June by trade-in site SellCell, nearly three-fourths of respondents would prefer Apple name its next-generation iPhone anything other than iPhone 13. The most appropriate name was voted iPhone 2021, which received 38% of the vote.
Apple hasn’t shied away from branding its products with the number 13 in the past, releasing the A13 Bionic chipset and the iOS 13 software update, for example. However, because we’re talking about the iPhone, one of the most popular consumer products ever, this is a higher-stakes branding exercise. A product that accounts for nearly half of Apple’s billions of dollars in revenue.
By using the name iPhone 12S instead of iPhone 13, Apple may be laying the groundwork for a major design overhaul when the iPhone 14 or 15 arrives, as it did with the iPhone X. You may recall that Apple skipped the iPhone 9 name in 2017, instead following the iPhone 7 from 2016 with the iPhone 8, 8 Plus, and iPhone X. Remember that the iPhone X was the device that redefined design standards and paved the way for the modern-day iPhone.
According to some reports, the iPhone 14 or 15 (or whatever Apple decides to call it) could be the company’s long-awaited entry into the foldable smartphone market. To be clear, we can’t say for certain whether a foldable iPhone will ever see the light of day, but we’re hoping it will happen as soon as next year.
According to another Bloomberg report, Apple already has a working prototype of a foldable iPhone display, but no release date has been confirmed. Other news outlets, such as Taiwan’s Economic Daily, have set 2022 as the year the foldable iPhone will be released. However, Apple executives are not concerned about the exact date at this time; the iPhone 13 name is a more pressing concern.