The number of tourists visiting the Valencian Community soared in the first half of 2025, according to regional leader Carlos Mazón.
The Valencian Community has achieved a historic milestone in its tourism sector, with tourist spending reaching an unprecedented €6.803 billion in the first six months of 2025, a 6.23% increase compared to the same period in 2024. This remarkable growth, fueled by a significant rise in the number of tourists, underscores the region’s position as a leading destination in Spain’s competitive tourism market. Carlos Mazón, President of the Generalitat Valenciana, hailed these figures as evidence of the region’s appeal, emphasizing the government’s commitment to fostering sustainable and economically impactful tourism.
According to surveys published by Spain’s National Statistics Institute (INE) through its Frontur (Tourist Movements at Borders) and Egatur (Tourist Expenditure Survey) reports, the number of tourists visiting the Valencian Community reached 5,596,426 foreign visitors in the first half of 2025, marking a 5.68% increase over the previous year. This growth rate is the second-highest among Spain’s major tourist destinations, reflecting the region’s ability to attract a diverse and growing international audience. The average daily expenditure per visitor rose by 4.67% to €136, the second-highest increase nationally, while the average spend per tourist was €1,216, up 0.52%, with an average stay of 8.9 days.
Mazón emphasized the significance of these figures, noting, “These are the highest numbers recorded for a semester in the Valencian Community’s history, demonstrating our strength as a global destination.” The surge in the number of tourists and their spending highlights a qualitative shift in the region’s tourism model, prioritizing higher-value visitors who contribute significantly to the local economy. “We are the second autonomous community in Spain with the highest growth in both the number of tourists and daily spending,” Mazón added, underscoring the importance of sustaining this trend to enhance the region’s economic and environmental sustainability.
The Generalitat Valenciana is actively working to ensure tourism remains a year-round economic driver. To maintain and amplify this growth, the regional government plans to intensify promotional efforts in the second half of 2025, participating in over 30 national and international tourism fairs and events. These initiatives will target emerging markets such as Canada, the United States, and Australia, alongside established markets like the United Kingdom, France, and Germany. By diversifying its visitor base, the Valencian Community aims to further boost the number of tourists while promoting a sustainable tourism model that respects the region’s cultural heritage and natural environment.
Mazón highlighted the government’s vision for a tourism sector that balances economic prosperity with environmental stewardship. “We are committed to a sustainable and respectful tourism model that generates wealth and employment while preserving our territory,” he stated. This approach aligns with broader national efforts to diversify tourism offerings, reduce seasonality, and deconcentrate visitor flows, ensuring that the benefits of tourism are felt across local communities.
June 2025: A Strong Finish to the Semester
In June alone, the number of tourists to the Valencian Community grew by 3.31% compared to June 2024, with 1,154,844 international visitors arriving in the region. These tourists contributed €1.419 billion to the local economy, a 1.68% increase from the previous year. The average expenditure per tourist was €1,229, while the daily spend rose significantly by 7.18% to €142, reflecting the region’s success in attracting higher-spending visitors. This growth in both the number of tourists and their economic impact reinforces the Valencian Community’s position as a premier destination.
The INE data highlights the region’s appeal across diverse markets. The United Kingdom remains the top source of international visitors, with significant contributions from France, Germany, the Nordic countries, Italy, and the Netherlands. The increase in the number of tourists from these markets, combined with their higher spending, points to a qualitative improvement in the region’s tourism profile. The Valencian Community’s ability to attract visitors who stay longer and spend more is a testament to its rich cultural offerings, Mediterranean climate, and strategic investments in infrastructure, such as enhanced air connectivity through Valencia Airport.
Strategic Vision for Sustainable Tourism Growth
The record-breaking figures for 2025 build on the Valencian Community’s strong performance in previous years. In the first half of 2024, the region welcomed 5.3 million foreign tourists who spent €6.4 billion, a 28% increase over 2023, according to earlier INE reports. The continued growth in 2025 reflects the success of policies aimed at enhancing the quality of tourism rather than merely increasing visitor numbers. The regional government’s focus on sustainability includes initiatives like the Bono Viaje ‘Recuperem Turisme’ 2025 program, which supports residents affected by recent flooding by covering 100% of travel costs (up to €350) for stays in Valencian accommodations, further boosting local tourism.
The Valencian Community’s tourism strategy also emphasizes diversification and innovation. By targeting emerging markets and promoting year-round tourism, the region aims to reduce reliance on seasonal peaks and distribute economic benefits more evenly. Events like the FITUR 2025 tourism fair in Madrid, where Valencia’s offerings were showcased, have played a crucial role in attracting high-value tourists. Additionally, the region’s participation in international events, such as Poland’s ‘Piknik na Odra’ fair, has strengthened ties with growing markets, further increasing the number of tourists from Eastern Europe and beyond.
As the Valencian Community looks to the future, its tourism sector is poised for continued growth. The combination of record-breaking spending, a rising number of tourists, and a commitment to sustainability positions the region as a model for modern tourism. By leveraging its cultural heritage, natural beauty, and strategic promotion, the Valencian Community is not only breaking records but also redefining what it means to be a world-class destination in 2025 and beyond.
This article is brought to you by Expat Hub Valencia, a property buying agent in Valencia. Using the Expat Hub’s services, you will be able to successfully navigate Valencia’s complicated property market in no time.
© Valencia Makes Record-Breaking €6.803 Billion as Number of Tourists Increase – Valencian.es
Get some more Travel news like Number of Tourists
