August marks the recovery of the hotel occupancy rate in Valencia and Valencia Province, with some locations coming very close to the 2019 figures.
August is beginning to resemble August. At least, according to a statement from the Hosbec (Valencian Community Hotel and Tourist Business Association), which publishes the data on a regular basis. According to their most recent report, the August occupancy rate in Valencia is the highest for hotels in the Valencian Community since 2019, though there is still a long way to go.
The month of August has begun with good data, and all of the destinations in the Region analyzed have seen significant increases, with a trend of maintaining these levels in the coming weeks.
Despite all of the difficulties and unknowns of the current situation, the importance of the French market stands out, with nearly a 5% share, followed by a 4.5 percent market share by British tourists, especially visible in Benidorm.
August was a business game changer in Benidorm, where 82.3 percent of the hotels are affiliated with the Hosbec organization. The expected occupancy was 70 percent, but due to last-minute bookings, the occupancy reached 77.6 percent in the first week of the month. This is the best data of the summer season so far.
According to Hosbec, these results are here to stay, even in the second week of August, and occupancy may even reach 78.3 percent during the week of August 9 to 15.
As expected, the majority of visitors are Spanish, accounting for 81.4 percent of the total, followed by French and British. Visitors from Portugal came in third with a 3.4 percent market share, followed by Belgians (1.5 percent) and Dutch (0.8 percent ).
Excluding Benidorm, occupancy on the rest of the Costa Blanca reached 86 percent, thanks to extremely strong last-minute bookings, primarily from domestic travelers. There are a lot of hotels that are completely booked right now, so the situation is starting to resemble the good old days, before the CoronaVirus pandemic.
Spaniards are the majority of visitors here as well, accounting for 84.4 percent of the total, followed by French and British.
The increase was also significant in the province of Valencia, where occupancy increased to 80 percent in the first week of August, up from 67 percent in the previous week. On weekends, the occupancy rate soars to a whopping 90 percent. Valencia is particularly popular with visitors from Holland, who account for 8.1% of all tourists in Valencia Province, followed by French, British, and Belgians. Valencia is the city with the fewest national visitors, with only 62,5% of visitors coming from Spain.
The best results are obtained in Castellón, a traditional “Spanish” seaside playground. The occupancy rate increased to 87.2% at the beginning of August, with the local market accounting for 90.6% of all visitors. This is as good as it gets on this coast, and August this year could be one of the best in the Castellon province’s history.